SEO (Search Engine Optimization) is one of the most important aspects to increasing a company’s online presence. In this article, we’ll be discussing 5 of the best SEO strategies that can help you rank your website on Google and tell you why these strategies are so effective.
What is SEO?
SEO is the part of digital marketing that stands for Search Engine Optimization. Whenever someone searches for something on a search engine, the results are based on what others have searched in the past. So if you have a website that is optimized for search engines and people are regularly visiting your site, then you will rank higher on Google. SEO is important because it helps to promote your business or company online by putting relevant content out there and by ranking high on Google.
How to Improve Website Rankings on Google?
There are a number of different things that you can do to improve your rankings on Google. Make sure to always include keywords in your content. You should also optimize your pictures with appropriate tags. To rank higher, try linking to other websites or comparing yourself to other companies. This will give you more credibility with the search engine and get you a better ranking on Google.
5 Effective way’s to improve website ranking on google SERP
Follow these tips to improve your search engine optimization (SEO) and see your website move up the search engine rankings to the top.
- Publish Relevant, Authoritative Content
- Update Your Content Regularly
- Have a link-worthy site
- Use alt tags
1. Publish Relevant, Authoritative Content
The number one driver of your search engine rankings is quality, authoritative content, and there is no substitute for great content, especially when it comes to SEO marketing. Quality content tailored to your target audience boosts site traffic, which boosts your site’s authority and relevance. Sharpen your web writing skills and establish yourself as an expert on the subject you’re writing about.
For each authoritative content page on your website, identify and target a specific keyword phrase. Consider how your reader might look for that specific page using search terms such as:
- online masters in engineering management
- what is biomedical engineering?
- title IX education resources
- photographing northern lights
- how to apply for scholarships?
- when is the FAFSA deadline?
- what is the difference between engineering and engineering technology?
Phrases with Multiple Keywords
Obtaining search engine rankings for multiple keyword phrases is extremely difficult unless the phrases are extremely similar. It’s possible that a single page can rank for both “biomedical engineering jobs” and “biomedical engineering careers.” It’s unlikely that a single page can rank for “student affairs” and “dean of students” or “gender discrimination” and “violence reporting procedures.”
If you want your website to rank for multiple keyword phrases, you’ll need to create a separate webpage for each phrase you want to target.
Once your keyword phrase is chosen for a given page, consider these questions:
- Can I use part or all of the keyword phrase in the page URL (by using keywords in folders)?
- Can I use part or all of the keyword phrase in the page title?
- Can I use part or all of the keyword phrase in page headings and subheadings?
If you answer yes to these questions, your search engine ranking will improve. But keep it natural and user-friendly. For example, you don’t want the word “engineering” to appear in the URL three times or the phrase “Northern Lights” to appear in the page title and every heading. Readability and usability continue to take precedence over search engine optimization.
Content, not the URL, title, or headings, has the greatest impact on search engine rankings. Repeat your keyword phrase several times throughout the page—once or twice in the first and last paragraphs, and two to four more times in the remaining content. Establish your authority. Link to relevant sources and additional information strategically, both within your organization’s main website and to other valuable websites.
To emphasize these keyword phrases, use bold, italics, heading tags (especially an H1), and other emphasis tags—but don’t go overboard. Your language and writing style should still read naturally. Never put SEO ahead of good writing. The best pages cater to the user rather than the search engine. To assist you, learn more about SEO marketing.
2. Update Your Content Regularly
You’ve probably noticed that we care a lot about what we publish. It’s the same with search engines. Keep your content fresh by updating it on a regular basis. On a regular basis (semesterly, for example), review your content and make any necessary changes.
Additional keyword-rich content on your departmental news blog can also help you rank higher in search engines. Blog posts can even be brief updates on the topics you’re interested in. When it helps the reader get a better picture or more information about the topic, interlink your related CMS webpages and blog posts.
Each page on your website has a space between the head> tags where you can insert metadata, or information about the page’s contents. If you have a CMS site built by the UMC web team, this data will be pre-populated for you. However, as your site evolves, it’s critical that you review and update metadata.
The page titles displayed at the top of a browser window and the headline within search engine results are both determined by title metadata. It’s the most crucial piece of metadata on your page.
The web team has developed an automated system for creating the meta title for each webpage based on your page title for those who have a CMS website. This emphasizes the importance of carefully crafted page titles that include keyword phrases.
The textual description that a browser may use in your page search return is known as description metadata. Consider it your website’s window display—a succinct and appealing description of what’s inside with the goal of getting people to come in. A good meta description will usually be two sentences long. Although search engines may not always use your meta description, it is critical to provide them with the option.
When it comes to search engine rankings, keyword metadata is almost never used. However, since you should already be familiar with your keyword phrases, adding them to your keyword metadata isn’t a bad idea. A wide range of phrases should be included. Try to keep it to 3-7 phrases with 1-4 words each. “Computer science degree” is a wonderful example.
4. Have a link-worthy site
A content-rich, authoritative, unbiased webpage that helps visitors learn more about what they’re interested in is more likely to attract links from other websites, which improves your search engine optimization.
Adding relevant links within the text will boost your authority and credibility. Try writing out the name of the destination instead of using “click here” links. “Click here” has no SEO value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is keyword-rich and will boost your search engine rankings as well as the page you’re linking to. Always use descriptive links by linking keywords—it improves search engine optimization while also adding value to your readers, including those with disabilities or who are visually impaired.
5. Use alt tags
Always use alt tags, or alternative text descriptions, to describe your image and video media. They make it possible for search engines to find your page, which is critical for those who use text-only browsers or screen readers.
If you answer yes to these questions, your search engine ranking will improve. But keep it natural and user-friendly. Readability and usability continue to take precedence over search engine optimization. Each page on your website has a space between the head> tags where you can insert metadata, or information about the page’s contents. The textual description that a browser may use in your page search return is known as description metadata. A good meta description will usually be two sentences long. Always use alt tags to describe your image and video media. They make it possible for search engines to find your page, especially for those with text-only browsers or screen readers.