How to Avoid Keyword Research Mistakes on Google
Keyword research is the foundation of Search engine optimization. The fundamentals of on-page SEO activities profoundly impact domain authority, organic traffic, and organic conversions. Thus, we have to do keyword research wisely otherwise, you will lose SEO search ranking, and it is going to impact your long-term success.
However, most naïve SEO experts forget basic keyword research rule that prevents them from getting the expected rules. The website doesn’t appear in the search result; their fore site gets a little organic traffic and organic conversions.
In this article, we’ll point out common keyword research mistakes that you must avoid.
1 Not considering the Search Intent
Search intent is the primary thing you need to consider. It is because keywords have category and their purpose. When users search for anything on Google, they put different types of keywords in search queries. All keywords are different because they have other intent and conversion rates.
To avoid pitfalls in keyword research, you need to get an idea of different kinds of keyword intent. Just have a look.
Informational intent: Suitable for offering relevant information on a topic. The informational keyword is used in blog topics full of information and guidance. All these contents were developed to resolve the search queries.
Transactional intent: These types of keywords are suitable for products and services. It comes with low search volume but a high transactional rate.
Navigational intent: Names of businesses, brands, organizations, and companies are the example of navigational intent keywords.
2 Just skipping the demography of the target audience while choosing keywords.
You can’t expect your website to be ranked in the top position globally; thus, choosing a particular location is very important. You’ll get reduced search volume when you put a location, but with clear intent.
When you add one specific location in the keyword, your website will rank higher for that particular area. Local SEO is the easiest option for offline business placement, including stores, chambers, and offices.
On the other hand, global SEO is basically done to make your website on top to be seen by the whole world. Here location doesn’t matter much. In this case, you have to put keywords that help your website rank higher nationally and internationally.
3 Ignoring long tail keywords
Long tail keywords are a very effective and valuable part of SEO strategies. Short-tail keywords come with high volume, but they are often highly competitive. So, when you choose them, your website can not appear at the top of the search engine result page.
Because it is difficult to rank with highly competitive keywords. Thus we ask you to choose long-tail keywords; they have low competition and help you to rank in a better way without facing any Search Difficulty(SD).
4 Not doing competitors’ analysis
Competitor analysis is a very fundamental SEO activity that must be done very often. It is because that help you to monitor what types of campaign and products competitors are introducing to get a better result. In-depth Competitor analysis prevents you from not falling behind.
5 Not differentiating between singular and plural;
First, you must know that singular and plural keywords of the same word differ. Please don’t consider them a single option because it may often lead to failure. Thus we suggest you consider single and plural keywords separate.
They do not compete with each other for website traffic. It would be best if you categorize pages for online stores in plural keyword format, whereas for product pages, choose a singular form of keywords.
6 Do you focus on a single keyword
it is a mistake. This concept must be changed when creating content for web pages or for any blogs. Instead of that, optimize your blog with multiple keywords and Latent symmetric keywords. When you choose a single keyword with a high search volume, you will lose the probability of ranking higher with other effective keywords.
Thus we suggest including synonymous keywords in your keyword analysis plan. Add more LSI keywords in the text to look more natural yet SEO-friendly.
7 Not taking into account of conversion rate
It is a common consequence when clients mention which keywords they want to rank on the Search engine result page. It is a great way to show that clients are very clear on which keywords they want to achieve SEO ranking.
But here, you may face a common situation where clients don’t know the conversion rate particular keyword, which could do a problem indeed.
8 Not understanding the actual SERPs
Digital Marketing Experts say that understanding the algorithm of the Search engine is important before doing in-depth keyword research. So, do not ignore the SERP because it is consistently updating, so manipulate and optimize keyword research according to the updated algorithm to dramatically increase the search traffic and organic conversion at your website.
Thus we suggest you update yourself with the Google algorithm consistently.