The Future of digital marketing in India – Digicrawlerz
Hello! Have you heard the phrase “Digital Marketing”? People and marketers all over the world are obsessed with “Digital Marketing.” But why? Why is Digital Marketing gaining popularity? What makes it so unique? Before we go any further, let us state unequivocally that the hoopla around digital marketing is true. Digital marketing is essential for your business. In this post, we will look at What is the Future of digital marketing in India. So let’s get this wagon rolling.
1. The New Name Is “Digital”
First and foremost, we have the most obvious explanation for why digital marketing is the future: Because in this era everyone is online.
Every business, whether a tech giant or a small-town motel, is becoming digital. This is due to the fact that everyone is online. There were various reasons that contributed to this. Mobile has been one of the most important aspects, accounting for approximately half of all online traffic.
Why Digital Marketing Is The Future: According to statistics, the majority of customers are online. As a result, it makes sense to advertise your brand in places where more people are likely to see it.
According to the above-mentioned data (source), the number of mobile phone users in India in 2019 is expected to reach about 800 million. This is a huge number that represents a significant portion of the population.
The first rule of business is to go where your consumers are. As a result, businesses are required to go online, not just for operations but also for marketing.
Businesses prefer digital marketing because it provides a wide range of powerful marketing strategies with the highest conversion rates. There is no need to physically deploy manpower to promote your business right now. If you have a good relationship with your audience, you can send them a lucrative offer or a discount coupon whenever you want. All of this is possible thanks to digital marketing.
2. A larger audience
Take a look around you and count how many people are online. According to estimates, the number of Internet users in India in 2018 will be around 500 million.
With the help of digital marketing, one can reach a larger target audience in order to deliver their product or service. With the help of digital marketing, you can sit in a small town in Punjab Province and reach global audiences. That is the opportunity that digital marketing provides. That is why digital marketing is the future of marketing for every business on the earth. A larger targeted audience means more opportunities for your company to grow. What person wouldn’t want that?
3. Digital Marketing Surpasses Traditional Marketing
Before the digital marketing boom, marketing was done door-to-door and by word of mouth. Then there was print media. And the time has come for Digital Marketing. Why? because it outperforms its predecessors in terms of benefits Digital marketing allows for real-time analysis and instant customer feedback, which was not possible with print media. As previously stated, it enables you to reach a larger target audience. You can accomplish all of this without leaving your office!
4. Engagement
Digital Marketing is the job for you if you’re creative and can create engaging content. Businesses can interact with their customers and audience through digital marketing. This allows businesses to more effectively identify their customers’ needs while also building trust and a distinct sense of their brand with them.
Because social media has a larger population than any other virtual or physical platform, the engagement rate is expected to be high. So why not leverage it for conversion advantages? Why not use engagement to demonstrate your brand’s authenticity to the public? That is precisely what a successful brand does.
The Instagram page of Indian shopping giant Myntra has 1.8 million followers. This means that 1.8 million people have subscribed to Myntra’s feed because they are interested in fashion or great deals or discounts. Myntra can and does interact with its audience through this social media platform. It not only posts promotional content, but also engaging content designed to establish a personal connection with its audience. This level of communication between a large group of customers and a business had never been possible before.
5. Cost-Effective
A Facebook ad costs Rs 40 per day. In comparison, newspaper advertisements cost thousands of rupees. Where do you believe a start-up or small business will most likely invest? Traditional marketing is more expensive and less effective than digital marketing. And don’t underestimate its effectiveness because of its low cost; conversion rates are higher when compared to traditional marketing strategies.
A Facebook advertisement costs 0.25$ (18.40 Rs) to reach 1000 people, as shown in the graph above (source). When compared to a newspaper advertisement, this is quite low.
6. Faster Growth
Marketing investment is the primary source of profit in a business. As digital marketing grows faster and more rapidly, more and more businesses are investing in it. Every industry, from start-ups to large corporations, agencies, and entrepreneurs, is utilizing its marketing budget for digital marketing. The Return On Investment (ROI) in digital marketing is competitively higher than in offline marketing, which is why it is the future of marketing.
Final Word
With all of the aforementioned benefits of digital marketing and its long-term stability, it is clear that digital marketing has a bright future in India. We hope you now agree with us and understand why digital marketing is the way of the future. Thank you for taking the time to read this article. If we missed anything or made a mistake, please let us know. We’d love to hear your thoughts.
