Category: Digital Marketing

How to Avoid Keyword Research Mistakes on Google

Keyword research is the foundation of Search engine optimization. The fundamentals of on-page SEO activities profoundly impact domain authority, organic traffic, and organic conversions. Thus, we have to do keyword research wisely otherwise, you will lose SEO search ranking, and it is going to impact your long-term success.

However, most naïve SEO experts forget basic keyword research rule that prevents them from getting the expected rules. The website doesn’t appear in the search result; their fore site gets a little organic traffic and organic conversions.

 

In this article, we’ll point out common keyword research mistakes that you must avoid.

 

1 Not considering the Search Intent

Search intent is the primary thing you need to consider. It is because keywords have category and their purpose. When users search for anything on Google, they put different types of keywords in search queries. All keywords are different because they have other intent and conversion rates.

To avoid pitfalls in keyword research, you need to get an idea of different kinds of keyword intent. Just have a look.

Informational intent:  Suitable for offering relevant information on a topic. The informational keyword is used in blog topics full of information and guidance. All these contents were developed to resolve the search queries.

Transactional intent:  These types of keywords are suitable for products and services. It comes with low search volume but a high transactional rate.

Navigational intent: Names of businesses, brands, organizations, and companies are the example of navigational intent keywords.

 

2 Just skipping the demography of the target audience while choosing keywords.

You can’t expect your website to be ranked in the top position globally; thus, choosing a particular location is very important. You’ll get reduced search volume when you put a location, but with clear intent.

When you add one specific location in the keyword, your website will rank higher for that particular area. Local SEO is the easiest option for offline business placement, including stores, chambers, and offices.

On the other hand, global SEO is basically done to make your website on top to be seen by the whole world. Here location doesn’t matter much. In this case, you have to put keywords that help your website rank higher nationally and internationally.

 

3 Ignoring long tail keywords

Long tail keywords are a very effective and valuable part of SEO strategies. Short-tail keywords come with high volume, but they are often highly competitive. So, when you choose them, your website can not appear at the top of the search engine result page.

Because it is difficult to rank with highly competitive keywords. Thus we ask you to choose long-tail keywords; they have low competition and help you to rank in a better way without facing any Search Difficulty(SD).

 

4 Not doing competitors’ analysis

Competitor analysis is a very fundamental SEO activity that must be done very often. It is because that help you to monitor what types of campaign and products competitors are introducing to get a better result. In-depth Competitor analysis prevents you from not falling behind.

 

5 Not differentiating between singular and plural;

First, you must know that singular and plural keywords of the same word differ. Please don’t consider them a single option because it may often lead to failure. Thus we suggest you consider single and plural keywords separate.

They do not compete with each other for website traffic. It would be best if you categorize pages for online stores in plural keyword format, whereas for product pages, choose a singular form of keywords.

 

6 Do you focus on a single keyword

it is a mistake. This concept must be changed when creating content for web pages or for any blogs. Instead of that, optimize your blog with multiple keywords and Latent symmetric keywords. When you choose a single keyword with a high search volume, you will lose the probability of ranking higher with other effective keywords.

Thus we suggest including synonymous keywords in your keyword analysis plan. Add more LSI keywords in the text to look more natural yet SEO-friendly.

 

7 Not taking into account of conversion rate

It is a common consequence when clients mention which keywords they want to rank on the Search engine result page. It is a great way to show that clients are very clear on which keywords they want to achieve SEO ranking.

But here, you may face a common situation where clients don’t know the conversion rate particular keyword, which could do a problem indeed.

 

8 Not understanding the actual SERPs

Digital Marketing Experts say that understanding the algorithm of the Search engine is important before doing in-depth keyword research. So, do not ignore the SERP because it is consistently updating, so manipulate and optimize keyword research according to the updated algorithm to dramatically increase the search traffic and organic conversion at your website.

Thus we suggest you update yourself with the Google algorithm consistently.

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How to optimize existing blog content to increase search traffic.

Updating older posts is just as important as writing new ones to maximize the results of your search engine optimization and expand your readership. Optimizing previously published articles is a great strategy to boost the frequency with which you update your blog.

Making simple modifications may boost your website’s rating on search engine results pages( SERP) and raise the number of visitors who click through to your content. According to a Google announcement from the previous year, “freshness,” or more recent and relevant content, is a significant element in how search engine results are displayed.

According to one experiment by Hubspot, the company saw a 106% increase in organic search traffic after revising its previously published content. Let’s also discuss other strategies to optimize an existing blog article for higher search engine visibility.

What exactly is content optimization?

Optimizing your website’s content means rewriting current text to adhere to SEO guidelines. Content optimization can also involve:

  • Making the information more detailed and comprehensive.
  • Updating the content to reflect changes or advancements in the topic, including timely or noteworthy mentions.
  • Updating the multimedia content.
  • Even building the flow of the content is more acceptable for readers.

Improving current blog content increases search engine results and helps you increase blog visitors. 

Learn the Strategies that Work for Optimizing Your Blog’s Content to Draw More Readers.

Optimizing existing material should be a part of your content strategy as it’s a surefire technique to increase blog traffic. Now that you have a list of ancient sites, we can discuss ways to freshen up your blog posts.

Strengthen the Background Detail

Adding more posts to your blog might not always result in more readers. Instead, you might want to think about digging deeper and doing more research into the current material. This method enhances the user’s experience since your blog article directly addresses their specific query.

Include reliable references that back up your claims. Our goal is not to damage your credibility. There may be opportunities to improve the reading experience by filling in revealed gaps.

Put in Extra Keywords

You never know when new keywords will bring up an old blog post. In that situation, you need to revise the existing text to incorporate new keywords rather than pen brand-new text.

You can identify these keywords by studying your competition or observing essential phrases in your Google search console. Tools like Ahrefs and SEMRush, which specialize in keyword research, can help you discover new search queries that your target audience uses.

Put in a FAQ section.

Google’s “People also ask” section contains intriguing queries. Type in your inquiry to obtain the answers. Check the “people also ask” section in the “similar searches.” The “similar searches” section may provide you with other terms.

You can address frequently asked questions from your support emails. These components boost the value of your material and increase their chances of being selected as a featured snippet. Schema pro’s Q&A schema feature can improve your site’s visibility.

Modify Your Meta Tags

Google Search Console allows you to monitor low-performing pages by tracking CTR. Good search engine rankings don’t always translate into actual clicks. Your title tag and meta description are underwhelming. If this is the case, it is time to examine the methods used by similar businesses.

If you modify your meta tags appropriately, you should observe enhancements. Increasing the clickability of your meta tag is a great way to attract more visitors to your site. It sends a good message to search engine spiders about how engaging your pages’ content is.

Add visuals

Sites with content that keeps readers interested for extended periods tend to rank higher in search results. Blog readers are more likely to view posts that contain such information because of higher page ranks. Visitors are more inclined to return if they see images and videos rather than just reading text. Always remember to sprinkle your blog entries with relevant pictures and videos.

However, the photographs you upload may cause your site’s load time to increase. To avoid this, ensure your images are under 1000 pixels wide and use a lossy image format like JPEG or WebP. 

Also, we should not place videos straight on the internet. To reduce data transfer, you might consider embedding your movies instead of hosting them on your server. If your blog article remains current and relevant, you should include relevant photographs and videos.

Embed Internal Links

You may begin referencing it within its posts via internal links when you have enough content. Internal linking is a terrific approach to connecting your previous and new entries. The more you write, the more opportunity you’ll have to connect related pieces. Internal links can drive readers to stay on your website for longer. You can connect newer postings on older and pertinent topics. All of your previous posts will be updated and revitalized in this manner.

Get Your Blog Posts SEO-Ready Today

Search engine rankings and blog traffic can improve by actively revising older blog entries. The excellent part is that you don’t have to start entirely over to make these changes. Blog postings can be optimized in numerous ways for search engines to crawl them by adding additional information, investigating new keywords, and including statements from industry experts.

Trust among readers, increasing traffic over time, enhanced business reputation, and higher sales numbers are all benefits of maintaining a blog. To keep your blog relevant, check what other strategies the Content Writing Company employs. Make sure to go over your blog and update any out-of-date posts promptly.

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Top 10 Social Media Tips For Startups

Are you an aspiring or budding entrepreneur and have a startup? Your business needs to have a strong base. Many people find it challenging to pass through phase one of their business life. This guide provides practical and real-time advice on what to do at each stage so that you can create and maintain success.

Small businesses can now implement social media for marketing purposes since this business is cheap and not expensive as it once was. One can start with a standard home page and might even want to go on to a Facebook page, Twitter account, or blog.

Your product or business. Social media gives you a chance to connect with potential customers and get their feedback on the product.

Social media will help you to establish your brand. You’ll have the ability to describe your business ideas, products, and services so that people get a better understanding of them in a short time. Social media can help you create hype around it and spread great product reviews.

1. Goal setting and market research

It’s time to set some goals. Who is an essential step in business planning and can help you achieve your dreams and introduce some order into your day-to-day working life?

Market research is the foundation of your business. Without proper market research, you will not know what you are doing right and what you are doing wrong. Understanding your customers is also essential. Once these insights are collected, use them to create a plan that can help drive growth and profits in the long run.

2. Which platforms should you use?

The first step is to get your social media strategy in order. You’ll have to define your target audience, understand social media’s benefits, and decide which social networks best fit your brand’s personality and goals. After that, it’s time to build a plan for how you want to use each platform for marketing. Then it’s on to implementing what you learned into a strategy that works for your organization.

3. Social Media Marketing Plans

So, once you have decided that you would like to start this journey, there are several things that you should look into as a brand. Firmly believing this will take time and effort, you need to plan for the channels your customers prefer. You need to identify through which social media platforms your audience is found and go from there.

And most importantly, ensure that you always keep it fun no matter what!

4. Automation Tools

If you’re trying to keep your finger on the pulse of all things social media, several tools are available that help saves time and money. Hootsuite is one of the most popular. It lets you schedule posts across multiple networks like Twitter and Facebook in one place.

5. Visually Attractive Content

Startups often have a limited budget. The more time you spend creating visual content, the better your brand will be remembered by your customer base.

Incorporating graphics into your posts can get your brand more attention and significantly impact people’s minds more than text and other content. This method can promote your brand or advertise something before or during a deal. Virtual reality, or VR, is another way you can use visuals to help promote your business.

6. Engaging Posts

When posts are made, they are sort of like little projects. It takes time to create a solid base that your audience will not be able to skip over and dismiss. Everyone has opinions, and everyone needs their information to be heard. Focus on making interesting posts that provide value for your audience personally and professionally.

Live streaming is the best way to connect with customers. Your audience will increase if you offer a giveaway every time. You can also connect with other brands or share your expertise with your followers via live chat sessions or meetups.

7. Track Results

With an easy-to-use dashboard, you’ll be able to keep track of your social campaign performance and identify improvement areas. It allows you to share your results with potential contributors, recruit more investors, and better understand your target audience.

You can improve your brand’s online presence by studying reports and looking at insights. You can also take steps to build better relationships with customers by studying statistics.

8. Mobile Audience

Small businesses and entrepreneurs need to connect easily with clients and customers. The days of using your desktop or laptop are numbered as mobile devices become more important for companies.

Mobile-friendly websites are becoming more and more valuable. A responsive design will make your website more accessible and visitable. If a mobile device is being used, the user will get the best experience possible! Mobile users are more likely to be your customers, so design your website with them in mind.

9. Create a Brand Message

A brand identity is an ongoing process that includes everything from your logo, to your product packaging, to the way you talk about yourself. You should be able to identify it by one element over some time. After a point, your goal should be to create a strong brand identity. Choose a catchy slogan or message that resonates with your ideas and connects it with customers

10. Stay Active

You must engage with your customers regularly if you want to grow your business. Who can mean more than just having an appealing product? When your brand is well known, people will continue to support your efforts with recommendations and reviews. You cannot afford to let your worries creep in as competitors are moving above you in sales numbers.

Conclusion

It is essential to understand that when your startup is just in its infancy, you need to work harder than anyone else. It helps if you worked harder than the next guy to stand out from the crowd. Who is because the competition is always fierce, and making a place for yourself isn’t easy. But if you work relentlessly, you can be one of the few startups that make it big. 

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Top 5 Local SEO Ranking Factors

One of the most crucial aspects of promoting a small business in 2022 is local search, which has grown significantly. What therefore determines the success of a local SEO campaign?

Although it is still in its early stages, local SEO is getting more competitive. Small businesses see the potential of a comprehensive local SEO campaign since it increases their search presence and allows them to interact with local clients.

Some companies provide services for local SEO. With the help of SEO services, you can spread the word about your business and draw in more customers. Local SEO services help businesses show up in results for users in the area and other localized searches. 

With this growing understanding of local search’s advantages comes a complex search algorithm system that has undergone significant development in recent years. 

Ranking well in local search results requires a planned approach with many elements because Google and search engines are constantly looking for ways to give people the most value and helpful information nearby.

Google emphasizes location and engagement more when determining a website’s relevancy to provide the most relevant results to a specific user.

Local SEO Stats  

  • In 28% of cases, local searches lead to purchases. 
  • A mobile device search for a local business leads to 88% of people calling or visiting the business within a day of finding it.
  • The number of “near me” or “close by” type searches has grown by over 900% in the past two years. 
  • 70% of consumers will visit a physical store because of search result information.
  • Searchers are 92% likely to choose businesses on the first page of local results.

 

Stats Source: HubSpot

Local SEO Ranking Factors

Learn about the most crucial local SEO ranking variables to maximize your performance in local search.

Optimizing your local SEO will help to improve leads if your firm relies heavily on local clients. The top five local SEO ranking factors are mentioned below:

Local SEO Ranking Factors

1. On-Page SEO

The content on your website is a logical place to start when optimizing for local SEO. 

One of the most crucial criteria in Google’s ranking algorithm is content quality, which elevates your website to the level of a more valuable or relevant result for its users. 

Ensure your website’s content is well-written, beneficial, and related to your keywords. Even though it’s crucial to have them on your website, use keywords naturally. 

Use them in URLs, page titles, meta descriptions, headings, alt text, and anchor text whenever possible. You may also enhance the relationship by using variations or similar words.

Making sure that your address and phone number are prominently displayed on every page of your website is very important for local SEO. 

Put them in the header or footer so that Google can find them without awkwardly integrating them into the page’s body.

Many websites use blogs to fill their websites with relevant, high-quality information. Your local SEO efforts will benefit more if you concentrate on regional subjects like news, events, or customers in your neighborhood.

2. Google My Business

Your Google My Business listing is one of the most significant local search ranking factors. 

Ensure your business name, address, and phone number are accurate when you establish or claim your GMB listing. It is helpful for customers because a business’s proximity to the searcher is one of Google’s primary local ranking factors.

Optimize the listing by completing it as thoroughly as possible, ensuring you’ve chosen the best category and that your title and description contain relevant keywords. 

Local SEO Ranking

Verify that the link to your company website is active and that your business hours are accurate.

Adding your logo and high-quality images will enhance your company’s visibility in the neighborhood pack or on Google Maps. Your company will become more alluring due to this and some positive reviews.

3. Backlink Profiles

Your backlink profile is one of the most important local SEO factors you should consider.

According to estimates, off-page elements make up almost 75% of SEO. Even while the content of your website is crucial and much simpler to manage than external aspects, your SEO strategy won’t be effective if you solely focus on on-page elements.

Local SEO

The days when more links correlate with higher rankings, regardless of the nature of the links, are long gone. Google values only high-quality, relevant links, and any dodgy-looking ones can significantly impact your rankings. 

Targeting local links is a smart move in terms of local ranking considerations. A blog post on your company’s humanitarian endeavors, a sponsor page on the city’s home team, or articles in the local newspaper are all excellent methods to build the regional identity of your website.

Exchange links with nearby firms related to your business to raise your local rankings, which also considers outbound links. 

A wedding venue could have connections to businesses like florists, photographers, or retailers of bridal gowns. It will improve local results and aid Google in comprehending your firm’s position in the web market.

4. Reviews

If you have many positive reviews on your website, more people than potential customers will consider it trustworthy.

Google considers this one of many variables when determining your local SEO ranking.

It’s essential to remember that Google Maps and the local pack display a summary of the reviews of your company, so it’s best to concentrate on obtaining positive feedback from satisfied clients. 

Spending all your effort joining the neighborhood pack for a low star rating to turn people away is pointless.

You might believe that just Google reviews are considered, yet numerous important review websites are also considered. Google My Business, Facebook, Yelp, Better Business Bureau, and Foursquare are a few of the primary review sources.

It is never acceptable to utilize false reviews to increase your internet visibility or to thank reviewers for their contributions. 

Instead, work to get as many testimonials from actual clients as you can. You’ll be astonished at how quickly you get results if you try asking customers to submit reviews after they make a purchase. 

5. Online References

Make sure the company name, address, and phone number are accurate and match the data on your website anywhere your firm is mentioned online.

It can be confusing if your website’s address is “123 Example Street,” yet your Yelp listing is “121-123 Example Road.” You want Google and clients to be entirely certain of your location, especially for local searches. 

Aside from local SEO, it’s critical to manage your citations because 80 percent of customers stop trusting local businesses if they find inconsistent or wrong contact information or business names online. 

Local SEO Factors

Every time you make a new citation on your own, check the information one more time before submitting it. Unreliable sources could exist without your knowledge because many are produced by a third party or a robot crawling web data.

Establish the routine of routinely monitoring for any new listings for your website and claiming or editing any that are false. You may keep an eye on new citations by using various tools available to track your incoming connections.

Conclusion

It’s simple to get overwhelmed with the many aspects that Google considers. Local SEO is a challenging endeavor that needs constant maintenance in numerous domains. 

You can’t just improve your Google My Business listing and hope to rank locally within an hour. 

There are many other local search ranking variables that Google considers, but we’ve only included the most significant ones and those you can influence.

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5 Best Free Illustration Software

Effective graphic design for social media helps build brand recognition and establishes a connection between your company’s products and target market. Using visual content on social media helps boost brand recognition and, more importantly, grow follower engagement. And as we know illustrations add personality to words.

Illustrations can contribute to determining the personality of a design depending on the context of the information that needs to be visually represented. They can communicate any moods or feelings present in the text or throughout the brand. Additionally, graphics improve user interaction and website accessibility as part of your SEO efforts.

The way graphic design conveys your message to potential clients is a key component of effective advertising. Inspiring graphics may make your ideas come to life and clearly communicate to your audience the details of your business and the goods and services you offer.

The finest free illustration software lets you make and modify vector images without spending a single penny. If you’re new to developing graphic design software, we will show you some of the excellent options.

Although Adobe Illustrator is the industry-standard program for designing and manipulating vector drawings, using it requires you to sign up for a costly Creative Cloud subscription. 

Even a single Adobe app subscription can get pricey. For many people, it’s not always the most economical option. Thankfully, there are other options. There are numerous free alternatives to Adobe Illustrator available.

5 Best Free Illustration Software in 2022

Our testers used each tool extensively, evaluating it for usability, power, features, compatibility, use of resources, and value before selecting the best graphic design software overall and the best free graphic design services software. 

To assist you in selecting the finest graphic design software for you, we’ve taken into account the pros and cons of each tool in each situation.

1. Gravit

Gravit Designer Pro - Digicrawlerz

Gravit has a wide variety of your standard vector editing tools, such as the pen, line, knife, slice, bezigon, and gradient editor. Additionally, it contains more sophisticated capabilities, including boolean operations, symbols, support for international text, and more.

A user-friendly interface and video training are also included. Gravit works directly within your browser, so you can edit and export files from anywhere you have a wifi connection. It also supports CMYK rendering, so you can print high-quality photographs without downloading anything.

This choice is more versatile than Illustrator because you can import and export files in various formats like pdf, png, jpg, SVG, and sketch.

So, is Gravit genuinely open source and free?

There are two variations of Gravit. There are no restrictions on how you can use the free version at all. A three-month free trial is available for the Pro version of Gravit, which is not open source or free to use (while the offer lasts).

Suitable for freelance designers and illustrators who require a powerful design tool. It can be operated on platforms such as Chrome, AnyBrowser, Linux, Mac, and Windows.

Pros:

  • Supports the export and import of files in multiple formats.
  • Provides seamless dashboard navigation.
  • Provides efficient and practical keyboard shortcuts.

Cons:

  • No real-time collaboration
  • Moves slowly when working on intricate designs
  • The free edition lacks several necessary functions.

2. Vectornator

Vectornator - Digicrawlerz

Vectornator is one of the top-rated illustrators on the App Store, with millions of downloads. It has auto-trace technology that makes it possible to track photos quickly. Thanks to the innovative gesture controls, you may switch the node type with just one tap.

Millions of designers now choose Vectornator as their go-to tool since it offers unlimited artboards and sophisticated text editing tools. The illustrator also has tools like Kerning, Tracking, Line Height, Custom Tool, Path Guides, and others. It works with iPadOS 13, iOS 13, and later, macOS Big Sur and later (Native M1 support).

Cost: Free

Pros:

  • Use is free.
  • Designing is simple and quick because of the contextual quick action menus and quick action tab.
  • Designs from Figma can be imported into the program.
  • Files may be exported as individual layers or in the AI*, PDF*, SVG, PNG, or JPG formats.

Cons:

  • Tooltips are absent from its quick action buttons.
  • In comparison to its competitors, it operates slowly.

3. Inkscape

INKSCAPE - Digicrawlerz

Optimum value Alternatives to Adobe Illustrator for beginners A free illustrator that supports embedded bitmaps and clones in its text, shape, and pencil tools to help you create beautiful designs. 

Inkscape assists you with node editing, boolean operations, path operations and grids, object manipulation tools, and fill and stroke tools.

Cost: Free

Pros:

  • The PNG, OpenDocument Drawing, DXF, sk1, PDF, EPS, and PostScript formats are all supported for file export.
  • SVG files are editable.
  • Free of charge.

Cons: 

  • EPS and AI files are incompatible.
  • Lacks possibilities for high-end vector graphics.

4. GIMP

GIMP - Digicrawlerz

GNU Image Manipulation Program is known as GIMP. Using several tools and graphic design components, you may make high-quality photographs with it. 

It is free software. It works with Windows, OS X, GNU/Linux, and other operating systems. Additionally, its customization tools enable you to add third-party plugins to increase efficiency.

Cost: Free

Pros:

  • Despite having a large toolset, GIMP only requires a brief period of learning.
  • It can be applied to the production of GIF files with several layers.
  • Accepts files in a variety of formats.

Cons:

  • Tools like Crop and Selection are challenging to utilize.
  • GIMP is an open-source program, hence customer support is lacking.
  • When compared to its paid equivalents, it has fewer features.

5. Pixlr

PIXLR - Digicrawlerz

Pixlr is an excellent option for designers that use web browser operating systems and is a cloud-based storage program. As long as your system is reasonably good, you need not worry too much about the operating system or specifications.

The program is accessible to all users and runs on PCs and mobile devices. Additionally, SVG, PNG, JPG, PSD, PXD, and WebP are file types that work with Pixlr. You can produce the format that best matches your creative asset if you are working on a wide range of designs.

In addition, because of how comparable its functions are to those of Adobe Photoshop, it makes a good substitute. Using the online collage maker, you may create collages with Pixlr’s free built-in pre-made collage templates.

So Pixlr is one of the top Adobe Illustrator alternatives to employ for users seeking a multi-platform software choice.

Cost: Free

Pros:

  • Free and simple to use
  • A range of resources for picture editing
  • A convenient array of pre-made filters

Cons:

  • It doesn’t support the Tiff and BMP file formats
  • Glitches occasionally

Wrap Up!

Producing expert various vector graphics doesn’t always have to be expensive. One of these free software options will undoubtedly serve your needs if you’re a beginner in the graphic design industry or an experienced designer looking for affordable tools.

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10 Benefits Of Digital Marketing Agency

Digital marketing is a vital element of any business. It can be the difference between success and failure. Many digital marketing agencies offer their services to businesses, but not all of them are worth your time or money.

If you need digital solutions to help with your business marketing, here are some things to consider when choosing one.

Are they experienced? Companies need to find experience in the industry because that is what helps them provide good results. When hiring an advertising agency, ask them how long they have been around and successful within their field.

We have a brief list of 10 benefits to help you find the best digital marketing agency for your needs.

1. Reach A Global Audience

Due to the growth in the use of social media, it is easier for brands to reach out to a global audience. Social media like Facebook, LinkedIn, Twitter, and Instagram have many users globally. They are also more affordable and accessible than traditional advertising platforms like TV or print ads.

As an outcome, there has been a growth in celebrities who can connect with their fans through social media platforms. VIPs like Taylor Swift and Selena Gomez have millions of followers on Instagram and Facebook, respectively.

Their influence creates buzz around products and even launches them into the mainstream market. With the rise of social media, brands have reached a more diverse audience, translating into more sales.

For example, on October 1, 2016, Elon Musk announced that he was starting the Tesla brand with a tweet. The tweet caught many people’s attention and caused a global demand for cars by Tesla. As a result of this demand, Tesla’s value increased.

2. How to Improve Brand Awareness

The most important thing is to have a good product or service. If you have a good product or service, then people will be aware of it. But if you don’t have a product or service, then what can you do? One way is to create a brand campaign that communicates your brand’s value to the market.

Another way is by creating content that people can share with their friends and family members -a blog posts, an infographic, or even an article on social media.

The most important thing is to have something different and unique. If you are trying to sell a product on instagram, facebook and Linkedin, you want your product or service to be able to stand out from the rest of the competition.

If you are trying to sell a service, you must have a good reputation within your industry and provide different solutions than other businesses.

If you are trying to sell a product, then you must have good reviews and testimonials from previous buyers.

3. Get More Leads And Conversions.

With the advent of AI, generating leads and conversions are possible. These are two aspects that are integral to any business. AI has helped companies in many ways. It helps them generate leads and conversions, improve customer experience, and reduce costs by automating workflows.

A recent study found that AI-generated leads increased by around 33%, while conversion rates increased by 17%. This is a big win for companies that use AI in their marketing strategies. With AI, companies can also improve customer experience and reduce costs. It has been found that AI helps in enhancing customer experience by 45%.

It can also detect and resolve issues that may harm the company’s image or diminish its brand value.

This will help the company to prevent negative reviews from affecting its revenue. It has been proven that using AI in marketing has helped companies to increase their revenue by up to 30%. AI is an expensive tool, but it can be worth the investment. There are many benefits of using artificial intelligence in marketing strategies.

For example, AI can identify and resolve issues that harm the company’s image or diminish its brand value.

This tool allows companies to market their products more effectively and efficiently, thereby creating more significant ROI.

In addition to identifying issues, AI can also be used for collecting and analysing such data results. This ensures that companies have what they need to make better business decisions.

4. Reduce Marketing Costs

With the advancement of technology, marketing has evolved. Digital marketing is now a part of every business’s strategy.

Digital marketing has reduced marketing costs for businesses and customers alike because digital marketing can perform at a much lower price than conventional advertising and marketing campaigns.

With the advancement in technology, we can gain insights into what people want and how they want it delivered to them efficiently. Businesses can now identify their target audience using data analytics tools such as Google Analytics or Mixpanel. This allows them to focus on their audience, not on the size of their market share or spending budget.

5. Greater Customer Engagement 

In today’s digital marketing landscape, marketers must understand the importance of customer engagement.

Digital marketing has become a crucial part of any business, and those who are not engaging their customers risk losing out on potential sales.

The key to successful customer engagement is understanding what your customers want and how you can provide them with the best possible experience.

6. Enhanced Website Usability

The field of digital marketing has evolved from a few years ago. From the days when the internet was just a place to sell products and services, it is now a vital tool for companies to grow.

Digital marketers have been using website usability to enhance their websites to increase conversion rates and improve user experience. AI has allowed for more targeted website usability and a better customer experience.

This is because AI offers an enhanced understanding of how users engage with websites. It helps marketers understand what their customers need to improve conversion rates, which ultimately leads them to provide better customer service and more value for the customer.

7. Boost Online Visibility

The digital marketing industry is growing rapidly, and with the increasing prevalence of online presence, the importance of digital marketing has also increased. Online visibility helps in attracting new customers and in increasing brand awareness.

Digital marketers have to work hard to increase their online visibility. They need to build a solid social media following, create engaging content shared on various platforms, and use SEO strategies to improve their website’s ranking.

8. Improved Search Engine Rankings

Search engine rankings have always been a big concern for businesses and marketers. They know they must be on top of the search engine results page (SERP) to reach their audience.

Some companies have implemented AI technology in their search engine optimization campaigns. 

For example, Hubspot uses AI technology to identify the best keywords for their clients and then optimises them accordingly.

However, some companies have used AI technology for other purposes, such as content marketing and social media management. These companies use these technologies to create a better user content experience.

9. Greater Social Media Exposure

With the increase of social media, it has become a powerful tool for companies to reach out to their audience.

Companies are now using social media to sell their products and services. They want to get the word out about what they have and are doing.

Social Media Marketing is a technique that helps businesses and organisations increase brand awareness, engagement, loyalty, sales, and profits by promoting themselves on social media channels like Facebook, Twitter, Instagram or Youtube.

10. Increased Brand Loyalty and Trust

With the increasing number of people using AI assistants, brands can better understand where their customers are coming from and what they want.

AI assistants also help in creating a more personal relationship with their customers. This can be done by having conversations with them or by providing content that is relevant to them.

This increased brand loyalty and trust will help build long-term relationships between companies and their customers.

Final Word

Marketing is a crucial component of any business. Many businesses fail without marketing. A digital marketing agency can help you maximise your reach, generate leads and increase your ROI.

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The Future of digital marketing in India – Digicrawlerz

Hello! Have you heard the phrase “Digital Marketing”? People and marketers all over the world are obsessed with “Digital Marketing.” But why? Why is Digital Marketing gaining popularity? What makes it so unique? Before we go any further, let us state unequivocally that the hoopla around digital marketing is true. Digital marketing is essential for your business. In this post, we will look at What is the Future of digital marketing in India. So let’s get this wagon rolling.

1. The New Name Is “Digital”

First and foremost, we have the most obvious explanation for why digital marketing is the future: Because in this era everyone is online.

Every business, whether a tech giant or a small-town motel, is becoming digital. This is due to the fact that everyone is online. There were various reasons that contributed to this. Mobile has been one of the most important aspects, accounting for approximately half of all online traffic.

Why Digital Marketing Is The Future: According to statistics, the majority of customers are online. As a result, it makes sense to advertise your brand in places where more people are likely to see it.

According to the above-mentioned data (source), the number of mobile phone users in India in 2019 is expected to reach about 800 million. This is a huge number that represents a significant portion of the population.

The first rule of business is to go where your consumers are. As a result, businesses are required to go online, not just for operations but also for marketing.

Businesses prefer digital marketing because it provides a wide range of powerful marketing strategies with the highest conversion rates. There is no need to physically deploy manpower to promote your business right now. If you have a good relationship with your audience, you can send them a lucrative offer or a discount coupon whenever you want. All of this is possible thanks to digital marketing.

2. A larger audience

Take a look around you and count how many people are online. According to estimates, the number of Internet users in India in 2018 will be around 500 million.

With the help of digital marketing, one can reach a larger target audience in order to deliver their product or service. With the help of digital marketing, you can sit in a small town in Punjab Province and reach global audiences. That is the opportunity that digital marketing provides. That is why digital marketing is the future of marketing for every business on the earth. A larger targeted audience means more opportunities for your company to grow. What person wouldn’t want that?

3. Digital Marketing Surpasses Traditional Marketing

Before the digital marketing boom, marketing was done door-to-door and by word of mouth. Then there was print media. And the time has come for Digital Marketing. Why? because it outperforms its predecessors in terms of benefits Digital marketing allows for real-time analysis and instant customer feedback, which was not possible with print media. As previously stated, it enables you to reach a larger target audience. You can accomplish all of this without leaving your office!

4. Engagement

Digital Marketing is the job for you if you’re creative and can create engaging content. Businesses can interact with their customers and audience through digital marketing. This allows businesses to more effectively identify their customers’ needs while also building trust and a distinct sense of their brand with them.

Because social media has a larger population than any other virtual or physical platform, the engagement rate is expected to be high. So why not leverage it for conversion advantages? Why not use engagement to demonstrate your brand’s authenticity to the public? That is precisely what a successful brand does.

The Instagram page of Indian shopping giant Myntra has 1.8 million followers. This means that 1.8 million people have subscribed to Myntra’s feed because they are interested in fashion or great deals or discounts. Myntra can and does interact with its audience through this social media platform. It not only posts promotional content, but also engaging content designed to establish a personal connection with its audience. This level of communication between a large group of customers and a business had never been possible before.

5. Cost-Effective

A Facebook ad costs Rs 40 per day. In comparison, newspaper advertisements cost thousands of rupees. Where do you believe a start-up or small business will most likely invest? Traditional marketing is more expensive and less effective than digital marketing. And don’t underestimate its effectiveness because of its low cost; conversion rates are higher when compared to traditional marketing strategies.

A Facebook advertisement costs 0.25$ (18.40 Rs) to reach 1000 people, as shown in the graph above (source). When compared to a newspaper advertisement, this is quite low.

6. Faster Growth

Marketing investment is the primary source of profit in a business. As digital marketing grows faster and more rapidly, more and more businesses are investing in it. Every industry, from start-ups to large corporations, agencies, and entrepreneurs, is utilizing its marketing budget for digital marketing. The Return On Investment (ROI) in digital marketing is competitively higher than in offline marketing, which is why it is the future of marketing.

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Final Word

With all of the aforementioned benefits of digital marketing and its long-term stability, it is clear that digital marketing has a bright future in India. We hope you now agree with us and understand why digital marketing is the way of the future. Thank you for taking the time to read this article. If we missed anything or made a mistake, please let us know. We’d love to hear your thoughts.

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5 Best Keywords Research tools – Digicrawlerz

Keyword research is an important part of current SEO. Whether you’re relaunching an old blog or planning a new one, strong quality keywords are one of the most efficient ways to bring continuous, high-quality visitors to your site. We’ve developed a list of the best keywords research tools to assist you in conquering your content.

1. Google Keyword Planner

Google Keyword Planner - Digicrawlerz Best Keywords Research tools

Google Keyword Planner is a simple keyword tool with a few basic features. Despite its lack of functionality, it is one of the most accurate keyword data sources on the market. The data is obtained directly from Google, and the findings are compatible with AdSense monetization.

Standout features

  • Locate commercial keywords using the “top of page” bid range
  • Accurate search volume directly from Google’s search engine
  • Best choice for business websites

Pricing

Google Keyword Planner is available for free.

2. Ahrefs Keyword Explorer

Ahrefs - Digicrawlerz Best Keywords Research tools

Ahrefs is one of the best keywords research tool for content authors accessible today. The tool provides the customer with a comprehensive keyword report and depends on clickstream data to deliver unique click metrics.

Standout features

  • Accurate keyword difficulty score
  • 1,000+ keyword suggestions
  • Supported in over 171 countries
  • Click metrics for improving CTR
  • Extensive SERP overview

Pricing

Ahrefs has four pricing plans. The rates for freelancers, online marketers, mid-sized organizations, and bigger brands start at just $82 per month if you choose an annual payment plan.

They do have a trial offer ($7 for 7 days) on their Lite and Standard subscription plans.

 

3. SEMrush

SEM Rush - Digicrawlerz Best Keywords Research tools

SEMrush is more than simply a keyword tool; it’s the SEO equivalent of a Swiss Army Knife. Instead of generating a list of keywords, SEMrush recommends 5-10 very precise keywords that your competitors are already using.

Standout features

  • Uncover long-tail keywords and ad group ideas
  • Get yearly keyword trends
  • Worldwide CPC distribution statistics
  • Access to the complete keyword research toolkit
  • Keyword difficulty analysis and organic traffic insights

Pricing

SEMrush hosts a 7-day free trial of the service. You do need to enter credit card details to get access to the trial, but there are no charges levied if you choose to cancel your subscription within the 7-day trial.

SEMrush has four different pricing plans. The best offers come with annual billing.

  • Pro – A plan for limited budget sites and freelancers, it starts at $99.95 per month and gets billed annually.
  • Guru – SEO agencies and small to mid-sized business will find the features in this plan perfect for the day-to-day management of content sites. Guru starts at $191.62 per month.
  • Business – It is ideal for eCommerce stores and agencies, and opens at $374.95 per month.
  • Enterprise – If you have an extensive content strategy, reaching beyond the capacity of the above solutions, SEMrush can custom fit a plan for your needs.

4. KWFinder

 

KW Finder Best Keywords Research tools

KWFinder is a tool designed by Mangools – a developer known for delivering the best keywords research tool across categories. You can use their beginner guide to get started.

The KWFinder platform makes it easy to find keywords with low SEO difficulty, along with a whole host of other useful features.

Standout features

  • A unique and easy to navigate user interface
  • Find keywords in any language target, anywhere
  • Choose options from the list of powerful keywords
  • Get precise statistics for keyword competition
  • In-depth SERP overview alongside a list of suggestions
  • Use filters to refine the list of keyword suggestions

Pricing

KWFinder is part of Mangools package that includes 4 other SEO tools. This keyword tool only allows a handful of free searches. Select an annual plan to save up to 40% on any of their 3 subscriptions.

  • Basic – $30 (freelancers and small businesses)
  • Premium – $40 (new startups and blogs)
  • Agency – $80 (eCommerce stores and heavy sites)

5. Keyword Tool

KW Finder Best Keywords Research tools

If you’re obsessed with keyword data mining, try Keyword Tool. The platform is regarded as one of the top keyword research tools on the market and offers analysis for multiple search engines including Google, YouTube, Bing, Amazon, and the App Store.

Standout features

  • Find great keywords using Google Autocomplete
  • Supplement your social media marketing with Instagram and Twitter keyword analysis
  • Export results to CSV
  • Simple UX for beginners

Pricing

Keyword Tool is very similar to Google Keyword Planner. It’s free for the first 750+ keywords and extremely easy to get started with. The Keyword Tool “Basic” plan starts at $69 per month and is billed annually.

Which is the best keyword research tool for you?

These are some of the top keywords research tool available in the SEO market right now.

To pick the best one for your company, first, assess your budget and then analyze the key focus of your brand’s SEO strategy.

If money is an issue, use Google Keyword Planner or Serpstat. If you require a more complete collection of tools, you should consider KWFinder, SEMrush, or Moz Keyword Explorer.

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The Complete Guide How to Choose Keywords For Your Blog

Choosing the right keywords for your blog posts is vital to attracting the right type of readers and increasing the number of monthly visitors. In this article, you’ll learn about How to choose keywords for your blog?

Keyword Research: What It Is and How to Do It

When it comes to keyword research for your blog, there is a lot to consider. What are keywords? How do you find the right ones? And once you’ve found them, how do you use them effectively?

Keywords are the words and phrases that people use when they search for information online. When it comes to your blog, using the right keywords can help you attract more readers and get your content seen by more people.

There are a few different ways to go about finding keywords for your blog. One way is to use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer. These tools will allow you to enter a seed keyword and see a list of related keywords.

Another way to find keywords is to simply think about what people might search for when looking for information on your topic. Try to think of different ways to say the same thing and brainstorm potential keywords.

Once you’ve found some potential keywords, it’s important to test them out and see how they perform. The best way to do this is to use Google Analytics. This will allow you to see how much traffic each keyword is bringing to your site.

Once you’ve found some effective keywords

Keyword Research Tools

There are a variety of keyword research tools available online, some of which are free and others that require a subscription. The most popular free keyword research tool is Google AdWords Keyword Planner. Other popular tools include Wordtracker and Moz Keyword Explorer.

When choosing keywords for your blog, it’s important to select keywords that are relevant to your topic and that have a good amount of search volume. You can use keyword research tools to help you identify relevant keywords with high search volume.

Choosing the Right Keywords for Your Blog

The title of your blog post is the first opportunity you have to tell potential readers what your blog is about. In order to make sure that your blog is easily found by those who are interested in reading it, you need to choose keywords that accurately reflect the topic of your blog. 

There are a few things to keep in mind when selecting keywords for your blog. First, think about what potential readers might type into a search engine when looking for a blog like yours. Second, consider the competition – try to choose keywords that aren’t already being used by a million other blogs. Finally, make sure that the keywords you choose are relevant to the content of your blog post. 

If you’re not sure where to start, try using a keyword research tool like Google AdWords Keyword Planner. This tool will help you find keywords that are relevant to your topic and have low competition. Once you’ve selected a few good keywords, work them into the title of your blog post and throughout the body of the text.

The Importance of a Blog Title

Your blog title is one of the first things that people will see when they find your blog. It’s important to choose a title that accurately reflects the content and tone of your blog. A good title will help to draw readers in and give them a sense of what your blog is about. 

When choosing a title for your blog, it’s important to keep a few things in mind. First, make sure that your title is reflective of the main topic or theme of your blog. You want your title to be catchy and descriptive so that readers will know what they can expect to find on your site. 

It’s also important to choose a title that is unique and memorable. You want people to be able to easily remember and find your blog when they’re looking for it. Avoid using common phrases or titles that are already being used by other blogs. 

Finally, make sure that your title is reflective of the tone of your blog. If you write in a casual or humorous style, then you’ll want your title to reflect that. On the other hand, if you write in a more serious or formal style, then you’ll want to choose a title that reflects that as well.

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Conclusion

There you have it! Everything you need to know about choosing keywords for your blog. By following these tips, you’ll be able to choose keywords that will help your blog stand out in the search engines and attract more organic traffic. So what are you waiting for? Start keyword research today and see how it can benefit your blog.

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Best SEO Strategies that will boost your website ranking on Google

SEO (Search Engine Optimization) is one of the most important aspects to increasing a company’s online presence. In this article, we’ll be discussing 5 of the best SEO strategies that can help you rank your website on Google and tell you why these strategies are so effective.

What is SEO?

SEO is the part of digital marketing that stands for Search Engine Optimization. Whenever someone searches for something on a search engine, the results are based on what others have searched in the past. So if you have a website that is optimized for search engines and people are regularly visiting your site, then you will rank higher on Google. SEO is important because it helps to promote your business or company online by putting relevant content out there and by ranking high on Google.

How to Improve Website Rankings on Google?

There are a number of different things that you can do to improve your rankings on Google. Make sure to always include keywords in your content. You should also optimize your pictures with appropriate tags. To rank higher, try linking to other websites or comparing yourself to other companies. This will give you more credibility with the search engine and get you a better ranking on Google.

5 Effective way’s to improve website ranking on google SERP

Follow these tips to improve your search engine optimization (SEO) and see your website move up the search engine rankings to the top.

  1. Publish Relevant, Authoritative Content
  2. Update Your Content Regularly
  3. Metadata
  4. Have a link-worthy site
  5. Use alt tags

1. Publish Relevant, Authoritative Content

The number one driver of your search engine rankings is quality, authoritative content, and there is no substitute for great content, especially when it comes to SEO marketing. Quality content tailored to your target audience boosts site traffic, which boosts your site’s authority and relevance. Sharpen your web writing skills and establish yourself as an expert on the subject you’re writing about.

Keyword

For each authoritative content page on your website, identify and target a specific keyword phrase. Consider how your reader might look for that specific page using search terms such as:

  • online masters in engineering management
  • what is biomedical engineering?
  • title IX education resources
  • photographing northern lights
  • how to apply for scholarships?
  • when is the FAFSA deadline?
  • what is the difference between engineering and engineering technology?

Phrases with Multiple Keywords

Obtaining search engine rankings for multiple keyword phrases is extremely difficult unless the phrases are extremely similar. It’s possible that a single page can rank for both “biomedical engineering jobs” and “biomedical engineering careers.” It’s unlikely that a single page can rank for “student affairs” and “dean of students” or “gender discrimination” and “violence reporting procedures.”

If you want your website to rank for multiple keyword phrases, you’ll need to create a separate webpage for each phrase you want to target.

Placing Keywords

Once your keyword phrase is chosen for a given page, consider these questions:

  1. Can I use part or all of the keyword phrase in the page URL (by using keywords in folders)?
  2. Can I use part or all of the keyword phrase in the page title?
  3. Can I use part or all of the keyword phrase in page headings and subheadings?

If you answer yes to these questions, your search engine ranking will improve. But keep it natural and user-friendly. For example, you don’t want the word “engineering” to appear in the URL three times or the phrase “Northern Lights” to appear in the page title and every heading. Readability and usability continue to take precedence over search engine optimization.

Content

Content, not the URL, title, or headings, has the greatest impact on search engine rankings. Repeat your keyword phrase several times throughout the page—once or twice in the first and last paragraphs, and two to four more times in the remaining content. Establish your authority. Link to relevant sources and additional information strategically, both within your organization’s main website and to other valuable websites.

To emphasize these keyword phrases, use bold, italics, heading tags (especially an H1), and other emphasis tags—but don’t go overboard. Your language and writing style should still read naturally. Never put SEO ahead of good writing. The best pages cater to the user rather than the search engine. To assist you, learn more about SEO marketing.

2. Update Your Content Regularly

You’ve probably noticed that we care a lot about what we publish. It’s the same with search engines. Keep your content fresh by updating it on a regular basis. On a regular basis (semesterly, for example), review your content and make any necessary changes.

Blogging

Additional keyword-rich content on your departmental news blog can also help you rank higher in search engines. Blog posts can even be brief updates on the topics you’re interested in. When it helps the reader get a better picture or more information about the topic, interlink your related CMS webpages and blog posts.

3. Metadata

Each page on your website has a space between the head> tags where you can insert metadata, or information about the page’s contents. If you have a CMS site built by the UMC web team, this data will be pre-populated for you. However, as your site evolves, it’s critical that you review and update metadata.

Title Metadata

The page titles displayed at the top of a browser window and the headline within search engine results are both determined by title metadata. It’s the most crucial piece of metadata on your page.

The web team has developed an automated system for creating the meta title for each webpage based on your page title for those who have a CMS website. This emphasizes the importance of carefully crafted page titles that include keyword phrases.

Description Metadata

The textual description that a browser may use in your page search return is known as description metadata. Consider it your website’s window display—a succinct and appealing description of what’s inside with the goal of getting people to come in. A good meta description will usually be two sentences long. Although search engines may not always use your meta description, it is critical to provide them with the option.

Keyword Metadata

When it comes to search engine rankings, keyword metadata is almost never used. However, since you should already be familiar with your keyword phrases, adding them to your keyword metadata isn’t a bad idea. A wide range of phrases should be included. Try to keep it to 3-7 phrases with 1-4 words each. “Computer science degree” is a wonderful example.

4. Have a link-worthy site

A content-rich, authoritative, unbiased webpage that helps visitors learn more about what they’re interested in is more likely to attract links from other websites, which improves your search engine optimization.

Adding relevant links within the text will boost your authority and credibility. Try writing out the name of the destination instead of using “click here” links. “Click here” has no SEO value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is keyword-rich and will boost your search engine rankings as well as the page you’re linking to. Always use descriptive links by linking keywords—it improves search engine optimization while also adding value to your readers, including those with disabilities or who are visually impaired.

5. Use alt tags

Always use alt tags, or alternative text descriptions, to describe your image and video media. They make it possible for search engines to find your page, which is critical for those who use text-only browsers or screen readers.

CTA For Blogs

Conclusion

If you answer yes to these questions, your search engine ranking will improve. But keep it natural and user-friendly. Readability and usability continue to take precedence over search engine optimization. Each page on your website has a space between the head> tags where you can insert metadata, or information about the page’s contents. The textual description that a browser may use in your page search return is known as description metadata. A good meta description will usually be two sentences long. Always use alt tags to describe your image and video media. They make it possible for search engines to find your page, especially for those with text-only browsers or screen readers.

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