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Case Study

Astrology Project

February 21, 2023

Client Background

The client is an astrology service provider that offers online consultations and readings to customers around the world. The company has been in business for several years and has built a reputation for providing accurate and reliable astrological services.

Project Overview:

The client approached Digicrawlerz with a challenge. They were receiving a large number of phone calls, but most of them were not turning into SQL leads. The client wanted to increase the number of SQL leads from phone calls and was interested in using Google Ads to achieve this goal.

Challenges

The main challenge of this project was that the client was not getting SQL leads from phone calls. This meant that many of the calls they were receiving were not turning into customers, resulting in lost revenue. The client wanted to improve their conversion rate and attract more high-quality leads.

Solution

After reviewing the client’s needs and goals, Digicrawlerz proposed a solution that involved creating a Google Ads campaign to optimize the client’s ads and attract more high-quality leads. The team conducted extensive keyword research and developed a highly targeted campaign that focused on the client’s most profitable services.

The campaign was designed to attract users who were actively searching for astrological services online. The team used highly targeted keywords and ad copy to ensure that the ads were relevant to the user’s search query. They also optimized the landing pages to ensure that they were highly relevant to the user’s search query and encouraged them to take action.

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Impact

After Digicrawlerz took on this project, the client saw a significant increase in the number of SQL leads from phone calls. The optimized Google Ads campaign was highly successful, attracting more high-quality leads and converting them into customers. The client reported a 90% increase in the accuracy of the calls they received, and the conversion rate was between 40% to 50%.

Conclusion

The astrology project was a huge success for Digicrawlerz and the client. By using Google Ads to optimize the client’s ads and attract more high-quality leads, the team was able to increase the client’s conversion rate and improve the accuracy of the calls they received. The project demonstrates the power of targeted advertising and the importance of optimizing campaigns to meet the needs of the client.

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